Kunooz was developed to address the lack of reliable, user-friendly digital platforms in Morocco’s real estate space. The platform aimed to provide a modern, centralized portal for listing and discovering properties for rent or sale—serving both individuals and agencies. As a founding team member and product lead, I worked on: Framing the core use cases for buyers, renters, and listing agents Collaborating with a small tech team to design the MVP feature set Engaging property agents in pilot testing to refine search, filter, and listing flows Performing a comprehensive SWOT analysis of existing competitors in the Moroccan market Exploring the viability of introducing advanced listing tools, localized filters, and mobile-first UX The project provided valuable insight into the technical, operational, and cultural challenges of building a Zoopla/Rightmove-style platform in Morocco—especially around onboarding agents, listing verification, and aligning search behavior with local norms.